In The News

In The News

Read what the press is saying about SweepsCoach and how we help customers succeed with sweepstakes businesses:

  • Business Week: The Casino Next Door. 'On his website, James Mecham advises newcomers that in the end the rewards of getting into the business outweigh the potential risks. 'There will ALWAYS be people sitting on the sidelines afraid to get into the Internet sweepstakes business,' he writes. 'Our answer is this ... there have been people trying to shut this business down for years. And it's still going. And people that got into it years ago are now sitting under a palm tree on a tropical island somewhere enjoying a pina colada.'

  • The Boston Globe: '"People love to get together to have fun', says Mecham. 'Although most of our customers have computers and consoles at home, they can't wait to come to LAN Centers and Internet cafes to show off their skills and play games with their friends. The Internet cafe business is about human interaction.'"

  • MSNBC: Strip-mall casinos multiply across nation. '...SweepsCoach, has helped open some 200 (sweepstakes cafes) in recent years. Mecham says the number continues to grow and estimates that there are now somewhere between 3,000 and 5,000 operating in the US.

  • Play Meter Magazine: Sweepstakes and Promotional Games (October, 2012 Issue, pg 38-46) 'SweepsCoach systems have fewer technical difficulties (no on-site servers to deal with); have the ability to monitor business performance from any device with Internet access (real-time performance data in the cloud); and customers can play the games from their home. SweepsCoach has been successful for over 12 years. The company offers sweepstakes solutions for Internet cafes and stand-alone Internet Kiosks (Totems) that can be placed in bars, convenience stores, or other businesses.

  • Pittsburgh Tribune-Review: Internet sweepstakes games concern Pennsylvania officials 'Both gambling and sweepstakes offer prizes and chance, said Mecham, who encourages lawmakers to regulate the industry rather than attempt to prohibit it. The difference is that gambling includes consideration, or the requirement of paying to participate in the game. Sweepstakes do not. Customers must purchase a product, usually either Internet or phone time with the Internet cafes, and the sweepstakes entries are provided for free.

  • North Carolina Gaston Gazette: Sweepstakes Saturate Gastonia 'The flood of local business interest in sweepstakes mirrors a statewide trend, says James Mecham. He works with SweepsCoach, a California consulting agency that also develops and supplies sweepstakes software nationwide. . . Mecham says sweepstakes businesses aren't going away. There's too much money to be made.

  • North Carolina The Herald Sun: New Sweepstakes Businesses Debut in Durham 'James Mecham, managing director of SweepsCoach, a California company that provides sweepstakes software to cafe operators, said the company pulled its software out of the state after the effective date of the ban. But since the March decision, Mecham said, the company has been heading back into North Carolina. He estimated that the company now has software in about 50 locations across the state, from sweepstakes software operating on terminals in a convenience store, to software operating on machines in a cafe.

  • North Carolina Northwest Observer: Sweepstakes business coming to shopping center 'SweepsCoach, a company that helps sweepstakes owners set up successful businesses, says that an activity must contain the elements of prize, chance and consideration before it can legally be considered gambling. Sweepstakes businesses contain both prize and chance, but because the prize (or lack of one) is predetermined, there is no consideration element and is therefore not considered gambling."

  • WRAL - Channel 5 News, Raleigh, Durham, Fayetteville, North Carolina: Sweepstakes Makers Gamble on Court OK. '"Just a couple of days ago I won a Quarter Pounder with Cheese at McDonald's," Mecham said, describing how he pulled an instant game tab off a fish sandwich. "If I didn't finish my Filet-O-Fish, does that mean I was gambling?" Just because people don't use their phone or Internet time doesn't mean the sweepstakes isn't legitimate, he said. "It means we did a really, really good job of promoting that product," Mecham said.

  • Jefferson Post, North Carolina: County mulls options on sweepstakes gaming machines 'SweepsCoach, a Califonia-based company that provides startup services for internet sweepstakes cafes, answers the gambling question on its website "In order for an activity to legally be considered 'gambling,' it needs to have three elements: prize, chance, and consideration…"

  • The Charlotte Observer: Gambling Industry Beat Video Poker Ban with New Games. 'From 2,000 miles away, James Mecham was decidedly unruffled this week that North Carolina might ban the sweepstakes gaming machines that make him money. Mecham, a California-based gaming provider and consultant, doesn't know the specifics of the N.C. legislation that might affect his clients here. He is unsure, too, of the bill's prospects of reaching the House floor in Raleigh next week. But he does know this: 'Are people going to skirt the law with technology? Absolutely.'

  • Albuquerque Tribune: "The centers are part of a new phenomenon nationwide… The industry is experiencing explosive growth and, when set up properly by a company like Stuff About Games, Internet Cafes and gaming center businesses are extremely successful."

  • The Sacramento Business Journal: Pay-to-Play Game Centers Cashing In. This niche industry has exploded over the past 2-3 years! (A newspaper article about Stuff About Games. and the ARENA 1337 group. The information is dated, but much of it holds true.)

  • The Sacramento Press Tribune: "According to Mecham, the idea of solo play is unusual, because humans are social animals. Cybercafes allow people to socialize while they play, and setting up a network means they can play each other and still have company… The cafe is a safe place for people to play games, check email, or chat with friends online."

  • East Bay Express: A New Place to Gamble? "James Mecham, a consultant who works for SweepsCoach, a company that helps people all over the country open "sweepstakes gaming cafes," insists that if the owners are running a tight ship, the ventures could very well be legal."

  • Jackpot Johnnie Mae's Sweepstakes Blog: SweepsCoach History."...(SweepsCoach) has opened over two hundred businesses in forty states and internationally."


It's always exciting to be in the news, but our true claim to fame comes from our customers' successes with their sweepstakes Internet cafe business. Here are a few of their comments.

  • Technology. The best thing about working with your group was the comprehensive technology solution. I'm no stranger to technology, but I didn't want to waste time and money reinventing the wheel. When we were done with the project I didn't need to tweak and fiddle and guess: everything just worked! - Bill C.

  • Professionalism. I just wanted to tell you that I've been very pleased with our working relationship. Your company has been responsive to my questions, the information you sent me has been of great value to me, and the help you provide was fantastic! - Tom C.

  • Experience. We thought we had a reasonable idea of how to launch this business, but once we talked with your group we realized just how much we didn't know. It was reassuring to have you walking with us through the project. You were there for us every step of the way; we relied heavily on your expertise. You saved us a lot of headaches! - Kristi W.

  • Savings. My partner and I were considering tackling this project by ourselves. We've had experience with opening new businesses and have technical expertise. But the further we got the more we realized how valuable your consultants were to us. It turns out that we had just enough knowledge to be dangerous! You saved us a bundle and prevented us from making all kinds of mistakes. Thanks guys! - Jim C.

  • Fun. The best testimonial I can give is that my business is packed with satisfied customers. They're playing games, spending money, and having fun. Mission accomplished. - Jared M.