Archive for the ‘Sweeps General’ Category

Sweepstakes DANGERS!

Tuesday, July 23rd, 2013

One of the most controversial business models in recent history is that of the sweepstakes Internet cafe. Lots of people want to know more about the risks and rewards of starting an Internet cafe with sweepstakes software. With this in mind, SweepsCoach has put together a comprehensive list in an attempt to outline the top SIX DANGERS of opening a SWEEPSTAKES INTERNET CAFE.

Writers and reporters love the topic because it can be emotionally charged. The story of the Internet cafe with sweepstakes that can appear to be gambling–but often are NOT gambling–tends to rile people up. Some readers are excited about a new business idea that can generate a tremendous amount of profit. Others cry “foul”, claiming that because the sweepstakes promotions are designed to imitate slot machines that the whole thing is a crime. The story creates strong opinions and controversy–which is exactly what writers and reporters are hoping for.

Whether you’re simply curious about the viability of this business model, extremely interested in getting into the industry, or think the entire concept should be banned, you may find it interesting to learn the TOP SIX biggest DANGERS faced by those who open Internet cafes. This article will identify those risks, explain them in detail, and outline the best ways to eliminate them so that you can have a successful venture. Now that the stage is set let’s move on to our list:

  1. >>INTRODUCTION: TOP 6 SWEEPSTAKES DANGERS > YOU ARE HERE <
  2. RAIDED and closed by law enforcement
  3. Forced OUT OF BUSINESS due to low revenue
  4. Taken advantage of with BOGUS STARTUP COSTS
  5. Overwhelmed by TECHNICAL PROBLEMS, complex systems, & no support
  6. SWINDLED by smooth-talking sweepstakes salesmen
  7. Robbed by employees due to POOR REPORTING and control
  8. CONCLUSION: Thriving in a dangerous world

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Enough of the introduction, let’s get to the good stuff!


Sweepstakes Certification

Friday, November 16th, 2012

There’s a lot of talk about sweepstakes software being “certified”. What, exactly, does it mean to have “legally certified sweepstakes games“? This article will cover what sweepstakes certification is, where it comes from, who does it, and why it is important. It’s time to look under the hood and find out what’s at the core of sweepstakes certification.

First of all, let’s discuss why it is important to only use certified sweepstakes games. Cities, counties, and states are becoming more educated about sweepstakes Internet cafes and how they work. To be clear, this is a GOOD THING; we want this. The more that local jurisdictions understand about sweepstakes games, internet cafes, and the way the whole thing works the better it will be for all of us in the industry. As local authorities grow to understand our industry it helps legitimize what we do. And as authorities become more intelligent about how sweepstakes internet cafes work they ask more intelligent questions.

In some jurisdictions authorities are still screaming “this looks like gambling!”, but in many others they are learning that even though it may look like gambling, it’s NOT. They have also learned that it’s extremely difficult to determine if the sweepstakes games comply with every nuance of sweepstakes laws. They have learned that the only way to be certain is to have the sweepstakes software evaluated by someone much more technically competent than they are. So now the question that law enforcement asks in Florida, in North Carolina, in Ohio, in California, in Texas… (the list grows continually) is “are your sweepstakes games certified?” In some states, such as Florida, the government has actually hired “Sweepstakes Compliance Officers”; government agents who have the sole responsibility of driving around and checking up on sweepstakes Internet cafes to ensure that they are running legally compliant sweepstakes games. We expect this trend to continue as the sweepstakes industry grows throughout the US, and we encourage it. Of all the reasons that sweepstakes games should be certified, this is perhaps the most important. And it’s not just ARE they certified, but WHO certified the games (more on that later).

What does it mean to have certified sweepstakes games? What is the certification process like and who does that? There are, in the United States, a few companies specifically designed to test and analyze software. These testing labs usually analyze several different kinds of game-related software (including casino-style games). The certification companies usually consist of 20+ employees, many of whom are software developers, engineers, and mathematicians. These highly trained, highly technical people are trained to dig into software code and determine what makes it tick. These technicians then create a document (usually an enormous document, hundreds of pages long) that explains more information and details than you would ever want to know about the sweepstakes games.

The certification process is very time consuming, very expensive, and very thorough. If the system is not 100% compliant with sweepstakes rules, these technicians will figure it out. More than one new sweepstakes company has developed a bunch of games and rushed to get them certified only to realize that their system isn’t a legally compliant sweepstakes. Now they have to redesign their games–which is easier said than done. Several sweepstakes developers simply don’t have the know how to jump through all the hoops and design their games so that they are legally compliant. Naturally, such companies will try to either minimize the importance of certification or simply hope you don’t ask about it.

Finally, a few clever (and sketchy) companies have realized that there is good money to be made by someone willing to certify that sweepstakes software is legitimate–even if it really isn’t. As I’m sure you can imagine, it’s not that hard to find someone who will say “for $20,000 I’ll write a report that says your games are sweepstakes!” Law enforcement has caught on to this as well, so it’s important that we discuss it. In the sweepstakes industry, there are three significant certification labs–often referred to by industry pundits as “the big three”. These are the only thee certification reports accepted by compliance officers in Florida. The three companies are Eclipse Labs (run by Nick Farley), Gaming Laboratories International (usually called “GLI”), and BMM Compliance (based in Las Vegas). In many jurisdictions law enforcement has learned to ask two questions: 1) are you using legally certified sweepstakes games?, and 2) which company certified them? If your sweepstakes aren’t certified by the right company they are immediately viewed as illegal.

Sweepstakes SCAMS

Friday, February 17th, 2012

The phrase “buying a pig in a poke” is a common English expression meaning that something is sold or bought without the buyer knowing its true nature or value, especially when buying without inspecting the item beforehand. (Wikipedia)

The expression is a perfect description of the experience many newcomers face upon entering the complex world of sweepstakes promotions. Hundreds of would-be entrepreneurs enter the market bright-eyed and bushy-tailed, with a wallet full of cash and delusions of grandeur. Like Dorothy in Oz, these unfortunate, trusting souls are quickly “educated” by a university of fast-talking used-car salesmen peddling hope.

In this article we will point out the FOUR most common traps to which newcomers in the Sweepstakes industry fall prey. We will explain in simple terms how to recognize these pitfalls, how to avoid them, and how to dramatically increase your odds of launching a successful business.

Let’s get started.

Here’s a quick “cheat sheet” – with more details below.

1. Understand the basic definition of a sweepstakes promotion.
2. Sweepstakes entries have no cash value until revealed.
3. Sweepstakes must offer a free method of entry and a way to instantly revel entries.
4. Trust your instincts!

1. A sweepstakes requires NO CONSIDERATION. This is a kindergarten-level, basic sweepstakes definition. The fact that we even have to mention this is a sad testament to the scams we have seen on the market. Simply put, one CANNOT purchase a sweepstakes entry. Purchasing a sweepstakes entry is, in fact, a contradiction in terms. The common name for the kind of sweepstakes that allow you to “purchase entries” is GAMBLING!

Just as McDonalds sells hamburgers and gives away a FREE sweepstakes entry with the purchase, ALL sweepstakes must sell a legitimate PRODUCT (not sweepstakes entries), and then GIVE the sweepstakes entry away for FREE.

Some systems that claim to be sweepstakes machines accept money and then award sweepstakes entries–but no product. A few common names for these systems include: Poker Machines, Eight-Liners, Cherry Masters, and Pot of Gold machines. In nearly every jurisdiction these systems have been ruled to be illegal gambling (even if they are misrepresented as a “Sweepstakes”).

Recently one of our distributors called and explained that he tried out a competing “sweepstakes” (note the quotes) company. Upon giving the cashier $10, he was handed a receipt. At the bottom of the receipt the following was printed: YOU HAVE PURCHASED $10 IN SWEEPSTAKES ENTRIES. Wow!! It is inconceivable that a company that manufactures a “sweepstakes” product could possibly be so ignorant as to actually PRINT this on the receipt.

Another major sweepstakes parlor software company sent out an announcement to all of its operators today (I received a copy of it). This was discussing the way their jackpot works. It reads “A cost of 2 cents per spin is added for the Community Jackpot. For example, if a player is playing at the 25 cents level it will cost them 27 cents per spin…” WHAT!? It costs them 25 cents per spin!? Wow!! Once again, we have a clear and blatant misunderstanding of the difference between sweepstakes and GAMBLING. If you PAY for a spin, it’s a SLOT MACHINE.

We predict that anyone who has anything to do with such software, from developers to distributors, to business owners and operators will soon find themselves facing heavy prosecution for illegal gambling. And they will lose.

2. Sweepstakes entries HAVE NO VALUE until they are revealed.

When you purchase a cheeseburger at McDonalds you are given a free sweepstakes entry. Common sense dictates that it would be ludicrous to ask to redeem that entry without first revealing whether or not it is a winner. What is the legal value of a sweepstakes entry that has not been revealed? ZERO. Legally that entry MUST NOT have a value and CANNOT, therefore, be redeemed or purchased back by the company that gave it away for free.

How does this translate into an electronic promotional sweepstakes “revealer” game? When you receive entries for purchasing a product, those entries must be designated ENTRIES. These unrevealed entries CANNOT legally be “redeemed” or “cashed out” for money. Any system that allows this is breaking the law–it is GAMBLING.

Once these entries have been revealed, they will have a value. This value must be displayed in a SEPARATE location, which is usually labeled “WINNINGS”. Thus, any legitimate electronic sweepstakes promotion MUST display TWO SEPARATE FIELDS–one for ENTRIES and one for WINNINGS. If only one field is displayed from within the live game, it is unmistakably GAMBLING.

(Note: our DEMO games grant unlimited free entries and have no winnings. Thus, the demo only has a FREE GAME column. Our LIVE games have both required columns–ENTRIES and WINNINGS as shown in the image above.)

3. Sweepstakes must have a FREE method of entry and should have a way to INSTANTLY REVEAL the results. Notice on the McDonalds Monopoly game the “NO PURCHASE NECESSARY” disclaimer. This is not a joke–omitting this rule can completely invalidate the sweepstakes and make it illegal. Ideally, this method should be easy to understand and easy to use. Mailing in an entry form is probably okay–but is not the best solution.

Our Totem units accept coupons, which can be handed out by the business owner. These coupons are exactly the same size as US currency and, for all intents and purposes, act like a $1 bill. This free coupon (no purchase necessary) gives the customer 1 free “credit” (or 100 sweepstakes entries). These coupons can also be used in conjunction with other product sales. For example, a bar owner may run a promotion “buy a burger and fries and get 3 free coupons for sweepstakes”.

Another test of a true sweepstakes is the ability to instantly reveal all sweepstakes entries. Upon playing the live game, you should find an option to reveal all sweepstakes entries instantly without using the entertaining reveal option. Slot machines make you spin the wheels. Sweepstakes give you the option to reveal your entries immediately.

4. At last, we will close with perhaps the most important rule to avoid being swindled by the bottom-feeders in the industry. TRUST YOUR INSTINCTS!

If it feels fishy–it probably is! Use common sense. Pay attention. Don’t be afraid to call a few different companies or to do additional homework. A sweepstakes company that believes in its product will only make money if YOU make money. It will not demand that you buy expensive hardware from the company or “proprietary” technology up front. It will not propose “flat monthly fees”, which require you to pay on an ongoing basis whether or not you make any money. Flat fees in the sweepstakes industry are a sure sign of a scam. (They may sound good on paper–until you don’t make much money and end up paying an exorbitant bill while keeping very little money for yourself)

Don’t take legal advice from anyone who is not an attorney. Many salesmen who have no clue about law (much less sweepstakes law) will happily preach to you about why it’s legal in your city–all in an effort to persuade you to write them a check. These are probably the same “experts” who print “you have purchased $10 in sweepstakes entries” at the bottom of their receipt!

Any legitimate company will answer its phones, return calls promptly, has a professional recording or answering service if nobody is in the office, has a website that displays its games and its pricing, and won’t send you email messages from aol, gmail, hotmail, or other “free” email accounts, but from the actual business (such as “sweepscoach.com”). On a related note, examine the URL of the company. Does it appear that the company is trying to misrepresent itself? Many are. Be careful. Is it a free, “make your own website” hosting site–this screams of unprofessionalism. Don’t fall for it.

NEVER pay cash for sweepstakes equipment. NEVER pay with Western Union (this is as much of a “red flag” as an email from someone in Nigeria claiming they need your help to get money into the US)

If there are no pictures of the games on the site–the company isn’t legitimate; real sweepstakes companies have real games. If you can’t play the games on the company site, the games are not web-based (regardless of any excuses or song and dance given to you by the salesmen). If the demo of the games displays the brand of a company other than the one contacting you, the salesman is a “middle man” (especially if the salesman has an email address that’s not the same as the brand displayed on the games). Wisdom dictates that you contact the legitimate company to verify that the person selling you the system is an authorized distributor of their games.

Most of these warnings, one would think, are common sense. But you would be surprised at how many people get duped. This industry is just a hop-skip-and a jump away from gambling. Unfortunately, it sometimes attracts a few unsavory characters. Don’t let them fool you.

In conclusion; be alert! Take the time to learn about the business. Pay attention. Shop around. Understand the industry before you make a purchase. We hate getting calls from people who have been taken advantage of by sleazy salesmen and, unfortunately, it happens far too often. And whatever you do… don’t buy “a pig in a poke”!

Credit-Based Accounting System

Tuesday, October 25th, 2011

One of the most significant features of our sweepstakes platform is the unique way that accounting is handled. The system uses what we call The Credit System. This system provides an enormous advantage over every other sweepstakes platform on the market. The accounting system is such a significant feature that we refer to it as one of the Three Pillars that support the PromoGames Sweepstakes Platform.

To review, these THREE PILLARS include:

  1. A Web-Based Sweepstakes Platform
  2. The Credit-Based Accounting System
  3. A Multi-Tiered Distribution System

The credit system is briefly explained in another article on our site about Product Licensing. The purpose of this article is to drill down with a more thorough explanation of our proprietary credit-based accounting system and point out why it is such a huge advantage over any other method of accounting and payment.

The CREDIT SYSTEM uses a STANDARD INVENTORY MODEL. As you compare this accounting method to that of any standard product in a store, you will find the model SIMPLE, STRAIGHTFORWARD, and INTUITIVE.

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EXAMPLE: Let’s say that you are a Business Owner selling Snickers bars. And let’s assume that you buy Snickers bars from your candy Distributor for 60 cents each. Let’s also assume that you sell Snickers bars to your customers for $1 each. Finally, let’s assume that you have 100 Snickers bars in your store (inventory). I know this is starting to sound like a bad word problem, but bear with me.

If a customer walks into your store and purchases 10 Snickers bars, how much money will you have in your cash register?
Answer: $10

How many Snickers bars are missing from your inventory?
Answer: 10

How many Snickers bars do you have left?
Answer: 90

How much money did it cost you to purchase the 10 Snickers bars you just sold?
Answer: $6 (10 candy bars x 60 cents each = $6)

What was your profit on those Snickers bars?
Answer: $4 (you charged $10, but paid $6 = $4 profit)

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Thus, for every Snickers bar that disappears from your inventory, $1 will show up in your cash register. And for every $1 that shows up in your cash register, 40 cents of that is considered to be “profit” because Snickers bars cost you 60 cents each.

This is EXACTLY the same process that the credit-based accounting system uses. In this model, a Snickers bar would represent a credit. 10 credits (or Snickers bars) missing from the system (your store) = $10 in your cash register.

NOTE: a store owner will never SELL sweepstakes entries, or credits. When a customer purchases $1 worth of Internet time or other product, the customer receives 1 FREE sweepstakes credit.

Bonus Question: If you had 100 credits in your account (credit pool) and a customer came to your store and purchased $10 worth of product (Internet time) and was given “free credits”, how many credits do you have left?
Answer: 90 Credits

You can see that when 10 credits are missing from your credit pool, $10 shows up in your cash register. THERE WILL ALWAYS be a ONE to ONE RELATIONSHIP between DOLLARS and CREDITS! One credit missing from your pool of credits = $1 in your cash register.

Let’s move on to the next level of understanding. When a customer receives sweepstakes entries, we know that pretty soon that customer might “REDEEM” some of those entries to receive prizes or cash. Let’s walk through that now by going back to our example with Snickers.

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The customer purchased 10 Snickers bars for $10. But after getting out of the store he has an epiphany and realizes that nobody can possibly eat that many Snickers bars–so he wants to RETURN some of them. He walks back into your store and says “I changed my mind–I only want 5 of them, not 10″. (Let’s ignore laws about returning food products for now; just go with it). He hands you five of his Snickers bars and you return $5 back to him.

How many Snickers bars do you now have in inventory?
Answer: 95 (you had 90 but got 5 of them back)

How much money have you made now (gross)?
Answer: $5 (you had $10 because you sold 10 candy bars, then got 5 candy bars back and paid $5 back to the customer)

This is precisely what happens if a customer REDEEMS for cash. Two things occur at this point.

  1. The credits (Snickers bars) move BACK into your pool of credits (inventory). Note: these will be sold again to the next customer!
  2. You pay the customer $1 each for those credits (Snickers bars).

You can see that there is STILL a ONE to ONE RELATIONSHIP between DOLLARS and CREDITS. THERE WILL ALWAYS be a ONE to ONE RELATIONSHIP between DOLLARS and CREDITS! One credit missing from your pool of credits = $1 in your cash register.

Thus, your pool of credits becomes your inventory. If you start with 1,000 credits, you will always end up with $1,000 when your pool pool of credits is at zero (no credits left).

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Now let’s add the Distributor into the equation. Distributors usually OWN the Internet Kiosk and can, therefore, charge Business Owners more (because Business Owners don’t have to purchase the Kiosk). Usually a Distributor charges a Business Owner between 60-70 cents per credit. In this case, let’s call it 60 cents per credit.

Let’s continue with our previous example. When the Business Owner needs more Snickers bars (or Credits), he will contact the Distributor to buy them.

How much does the Business Owner pay the Distributor to purchase 100 Snickers bars (or credits)?
Answer: $60 (60 cents x 100 Snickers bars = $60)

How much does the Distributor pay to the Manufacture to buy the 100 Snickers bars (or credits)?
Answer: $30 (30 cents x 100 Snickers bars = $30)

How much money does the Distributor make when the Business Owner purchases 100 Snickers bars (or credits)?
$30 ($60 to the Distributor by the Business Owner less $30 paid by the Distributor to the Manufacture

Why doesn’t the Business Owner simply go directly to the Manufacture to purchase Snickers bars (or credits) and “cut out” the Distributor?
Answer: Because the Manufacture doesn’t sell Snickers bars (or credits) directly to Business Owners. Distributors can’t purchase 100 Snickers bars but are more likely to purchase 100,000 Snickers bars at a time.

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Let me explain why this method is so convenient for business owners and distributors. If you are a business owner and your supply of credits (or Snickers bars) is getting low, what do you think you should do? Obviously you must purchase more credits (or Snickers bars) from your distributor. How often will you do this? As often as it takes! Normally a business owner will purchase credits about once / month. Sometimes a store will go through more Snickers bars (or credits) than expected. If this happens, the store owner will call the distributor sooner than expected to purchase more Snickers bars (or credits). However; the business owner never has to receive invoices or “pay bills” for Snickers bars consumed.

NOTE: ALL of the profit made from selling a Snickers bar (or other products associated with sweepstakes credits) belongs to the business owner–every penny of it! This is because he has already paid for the Snickers bar. Of course, the Business Owner will likely want to use some of that money to purchase more “inventory” in order to have enough Snickers bars on his shelf (or credits in his credit pool) to supply future customers.

As a Distributor, you never need to invoice the stores that are using your sweepstakes platform (whether it be a sweepstakes Internet cafe or a business with an Internet kiosk / sweepstakes Totem). When the business owner runs low on “inventory” (Snickers bars on the shelf or credits in the credit pool), he contacts his distributor and purchases more. Although our web-based platform allows real-time reporting on performance (allowing access from smart phones, laptops, or anything with an Internet connection), the Distributor NEVER has to send an invoice to a business owner. If the store runs out of Snickers bars, it can’t sell any more Snickers bars. If it runs out of credits, nobody can participate in the sweepstakes.

To make this even more simple, we have a convenient “alert” system that allows Distributors to receive a notification (email or SMS) when available credits at one of their accounts, or stores, drops below a pre-defined threshold!

POP QUIZ: When the Business Owner has $2,000 in his Internet Kiosk, how much of that money is due to the Distributor?
Answer: None of it! The money belongs to business owner. However; the Business Owner will likely use some of that money to purchase more credits!

As you can see from the “Pop Quiz” answer, Distributors don’t need to worry about invoicing business owners or about collecting money due to them. Distributors usually give the cash box key for the Internet Kiosk to the business owner! Instead of being “bill collectors”, Distributors become “order takers”. Here at SweepsCoach we have filled both of these roles and believe me when I tell you that being an “order taker” is much more fun than being a “bill collector” and chasing people trying to collect payments!

SUMMARY:

The credit system for sweepstakes platform management eliminates the need for invoicing and for driving around collecting money from machines or Business Owners. Business Owners collect the money and pay Distributors in whichever way is most convenient (bank deposits, checks, etc). The Business Owner never owes the Distributor any money and the Distributor never owes the Manufacture any money. Whatever your role you play in the distribution process, you receive your money before you deliver your product. This means you will never be a “bill collector”. The system is accurate, it saves time, it reduces risk, and is SIMPLE, STRAIGHTFORWARD, and INTUITIVE.

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Below is a simple diagram that outlines the flow of credits in the credit system (compliments to Max, one of our fantastic Distributors, for creating this cool visual!)

STEP 1: Usually the Distributor gives some credits to the Business Owner to start. When a Distributor purchases an Internet Kiosk (sweepstakes Totem), it comes with 1,000 credits. We recommend that Distributors give some (or all) of those credits to the business owner. This is represented by the “1,000 Credits” at the top left-hand side of the diagram.

STEP 2: Customers purchase $1,000 worth of products, which consumes 1,000 credits. There will be some payouts (which means credits go BACK to the Business Owner’s pool of credits). However, once all 1,000 credits are consumed the Business Owner will have exactly $1,000.

STEP 3: The Business Owner keeps some of the money as profit. In this diagram, the business owner is keeping 40% of the money generated and paying 60% (or 60 cents per credit) to the Distributor.

STEP 4: The Business Owner purchases 1,000 more credits from the Distributor. In this case, the Distributor receives 60% of the revenue, or $600. Remember, some of this will be used to purchase more credits (it’s not all profit to the Distributor).

STEP 5: The Distributor purchases credits from SweepsCoach. Distributors pay 30% (or 30 cents per credit), so 1,000 credits cost the Distributor $300. Profit to the Distributor in this case is $300 for every 1,000 credits that move through the system. ($600 paid to Distributor by Business owner for 1,000 credits less $300 paid by Distributor to SweepsCoach for 1,000 credits = $300 profit to Distributor)

Credit-Based Accounting System

Promo Games, USA

Friday, June 10th, 2011

Promo Games is one of the foremost pioneers in the field of sweepstakes promotions. Originally based in Europe, Promo Games has been deploying promotional marketing products since around the year 2,000.

Eventually the US market developed sweepstakes promotional platforms which are now frequently deployed in Internet cafe “parlors”. Although the technologies display many similarities, including their adherence to sweepstakes promotional compliance laws, there are a few fundamental differences between all other sweepstakes platforms in the US market and the Promo Games sweepstakes platform. At a high level, there are three technological “pillars” that make the PG solution unique:

1. Web-based sweepstakes
2. Credit-based accounting
3. Multi-tiered distribution system

The more you learn about the intricacies of the sweepstakes promotional industry, the more significant these three differentiating features become. For a more in-depth discussion of these topics feel free to tune in to one of our upcoming live Webinars.

Promo Games first sought to enter the American market in 2010. Having dominated the European market, the company decided to launch its platform in the US. Unfortunately, the product was in no way prepared for the US market. The platform wasn’t converted into the English language, it was not compliant with US law, and it was missing a few key technology pieces that were necessary for US deployment.

Promo Games contacted SweepsCoach, the largest independent US-based sweepstakes promotional marketing and consulting group, to help prepare the Promo Games software for the US market. SweepsCoach agreed to help Promo Games modify its product, translate it into English, add necessary technology components for the US market, and make critical changes so that it would be legally compliant for the US market. Since Promo Games had no US operations, no understanding of US law, and only one person in the company who even spoke English, SweepsCoach was the keystone that enabled Promo Games to enter our American market.

As SweepsCoach developed the US market and deployed PromoTek games (US-complaint version of Promo Games software), the relationship between Promo Games and SweepsCoach solidified. In 2011, SweepsCoach became the Promo Games USA office, supervising and training all US PromoTek distributors and managing the affairs and strategic direction of Promo Games throughout the nation. Since Promo Games had no interest in staffing an English-speaking support team or learning all the intricacies of US sweepstakes law, SweepsCoach became Promo Games USA, the owner of the PromoTek brand and the Promo Games promotional sweepstakes platform in the US.

SweepsCoach / Promo Games is expanding rapidly across the Americas. We are actively searching for qualified partners and distributors to help deploy what we consider to be the most advanced sweepstakes platform in the world. The list of official SweepsCoach Distributors is growing as we struggle to keep up with the volume of customers calling to get the PromoTek games. Contact us now to get involved!

“Matching” – Bad Math!

Tuesday, May 31st, 2011

Once your Internet cafe sweepstakes business is launched you’ll want to promote it. How do you get people through the doors to buy your products and play your sweepstakes games?

There are lots of ways to attract customers to your business. Many of them have great results–but some of them do not work well. A few can even damage your business. The purpose of this article is to focus on one particularly destructive marketing technique known as “matching”.

“Matching” is a marketing ploy devised in mid 2010. Nobody can be absolutely certain where it first started because a few general regions began using it at about the same time. We began to hear reports of this technique coming from Columbus and Cleveland Ohio and also Spring Hill, Florida. Here’s how it works. Generally when customers purchase $20 worth of product (let’s say workstation time, or Internet time), they are given 20 free sweepstakes credits (or 2,000 “entries). Well, what “matching” does is gives the customer an additional 5 credits (5,000 free entries) for each $20 worth of product purchased.

Thus, if a customer purchases $15 of product, the customer gets 15 free credits. But if the customer purchases $20, he receives 20 free credits PLUS 5 additional free “bonus” credits.

At face value this sounds clever. What could possibly be wrong with this promotional technique? In areas with lots of competition–several competing sweepstakes Internet cafes–this could truly give an edge to the store implementing this giveaway promotion. When the competition is merely giving customers 20 credits for a $20 purchase, giving 25 credits for a $20 purchase sounds very attractive to customers!

Now let’s pick it apart.

The first problem with this tactic is one of legality. Without getting into a boring rant about technicalities of sweepstakes law, suffice it to say you cannot offer 1 credit for each dollar spent unless you spend MORE dollars, at which point you get “bonus” free entries. Our attorneys have advised us that even though this is a common practice in some areas it breaks sweepstakes laws.

The second problem with “matching” breaks down to simple math. Whoever came up with this technique either wasn’t very handy with a calculator or underestimated the intelligence of customers. Every significant internet sweepstakes software pays out around 90% (most in the 91-94% range). This is the “prizing percentage”. It’s simple math–and if you lower the percentage below about 90 your customers will leave. For an excellent article explaining the concept of prizing percentage (or payout ratio), read this article.

This article explains that the prizing percentage is the amount you would expect to pay out to a customer if that customer played through every entry ONLY one time. As an example; if a customer spent $10 for products she would receive 10 free sweepstakes credits. Then, if she played (or “revealed”) those credits only one time and did not purchase any additional products to get more credits, she would (statistically) end up with $9–or 90%. However; very few customers will every play ONLY one time. Most customers continue to purchase additional product–ending up keeping closer to 50%. This customer would likely continue buying product and revealing entries (or playing sweepstakes games) until she had about $5 in prizes left. Thus, your “hold” is about 50% and your payout ratio is 90%.

Back to our example. What happens with the payout ratio is 90% and you give customers 25 credits after they spend $20? It doesn’t take a rocket scientist to figure out that 90% of 25 is $22.50. Thus, if a customer comes into your store, spends $20, and gets 25 credits, you are in an extremely precarious situation. If that customer plays the sweepstakes games ONE time (reveals entries once) and then immediately redeems all prizes, you will be giving away $2.25. Matching follows the same logic as the business owner who says; We’re going to lower the price of our product to below OUR cost–we’ll lose some money in the short run but make up for it with volume!

Now; this was not a big problem a year ago when the tactic first hit the streets. Most customers didn’t figure out that they had “the upper hand” if they played only one time and then redeemed (cashed out). But customers are smarter than that. They caught on. What’s worse–the regions where this ploy is the most common are also the areas with a lot of competition. To meet competitors’ marketing promotions, most businesses copied this “matching” concept from each other until it was extremely common in some areas. Everyone is doing it!

The stage is now set for the perfect storm! Groups of sweepstakes-savvy customers rove like parasites from one unwitting internet sweepstakes store to another sponging freebies. Customers spend $20 to get 25 credits at one store–often getting free food and drinks while they do it (because many sweepstakes Internet cafes offer complimentary food). The customers slowly play through their entries ONE time, knowing they have math on their side. While revealing entries (playing sweepstakes games), they enjoy free drinks and a hot dog. When they are done they should mathematically be up about $2.25. They finish their drink, cash out to get their free $2, and hop in their car to scoot off to the next sweepstakes Internet parlor. In areas with many competing internet cafes they will have a very short drive to “target number two”.

Lather, rinse, repeat. Groups of customers who have figured out how to “beat the system” are flitting around gathering up free food, free drinks, and a few bucks at every stop at the expense of business owners. YIKES!

Let’s finish by examining a success story. Recently one of our clients was using this matching concept. He called us complaining about revenue and payouts. We checked his payout ratio, which was at about 90% (just right). Then we realized he was using matching promotions. We quickly educated him on the folly of this marketing practice. At first he was concerned about losing customers if he discontinued the matching. “All of my competition is doing it!”

Eventually he followed our advice. A few weeks later he called us back. He reported that his overall business had slightly decreased. Some customers left, never to return. But guess which customers left? That’s right… the first customers to head for the door were those opportunists who had been bleeding him dry! Although overall revenue slightly declined, PROFITS increased significantly. So what about those customers he lost? GIVE THEM TO THE COMPETITION! We didn’t want them anyway.

We have received more than one phone call from less-experienced business owners with Internet sweepstakes games. They lament their losses and usually, in their ignorance, erroneously blame the payout ratio. Over time, more and more of their customers catch on to this “easy money” scheme. Our answer is always the same–DO NOT GIVE AWAY EXTRA FREE ENTRIES! Matching is a BAD idea. Our attorneys tell us it’s breaking the law, and our calculators tell us it’s breaking your bank. Can we possibly be more clear? “Matching” is a LOSING PROPOSITION!

What is a TOTEM?

Tuesday, April 19th, 2011

A Totem is defined as “a monument or distinctive symbol” and plays a role in our American heritage. When it comes to sweepstakes games, our TOTEM technology is one-of-a-kind in the industry. The PromoTek Totem unit leverages the advantages of a web-based sweepstakes system, providing an extremely profitable “Internet Kiosk” that can be placed just about anywhere. Similar to an ATM or a video game machine, the PromoTek sweepstakes Totem stands alone and has a bill acceptor. Customers insert money into the Totem to purchase Internet access time on the kiosk. After purchasing Internet time they can surf the Internet until their time runs out. When customers make a purchase, they are also given FREE entries into a sweepstakes. They can then reveal the sweepstakes entries at the Totem unit, which shows the sweepstakes results by simulating slot machines, keno, or poker. Here’s a video about Totems. You can also see several different pictures of our Totems in our gallery.

Sweepstakes Internet cafes are popping up all over the place across the country–even where casinos are illegal. Entrepreneurs are rushing into this highly profitable industry as local law enforcement scrambles to understand the concept. This model has been taking place in the US since about 2006 and although it is controversial, in nearly every case it has been proven to be perfectly legal. The truth is that when attorneys and law enforcement thoroughly analyze the system they are almost always forced to admit, “It looks like a duck, it quacks like a duck, but… somehow it is NOT a duck!” Although the concept invokes questions from some, there is one thing that nobody anywhere can argue–this business is EXTREMELY profitable!

Dozens of companies have tried to develop sweepstakes software games to get a “piece of the action”. Only one of these has had the technical expertise to develop a sweepstakes offering that is completely web-based. Among dozens of other benefits, the web-based platform allows the PromoTek games to operate in stand-alone Totem units. Because the product is web-based, you do not need to purchase an onsite server or Point of Sale for each location. With any other sweepstakes product, the cost of the SERVERS will range from $3,000 – $10,000. With PromoTek, the servers are unnecessary because they are “in the cloud” (online). This means you don’t need to buy them–which is a huge cost savings!

The Sweepstakes Totem is revolutionary in this industry because it is MUCH more profitable than its counterpart, a “standard computer in a sweepstakes room”. Allow me to explain. The “standard” model in the US for the past several years has been to open a business with 30 – 100 sweepstakes revealer terminals. We call this a “sweepstakes parlor”. To launch this business model, the owner or investor must sign a lease (usually 3-5 years), hire employees, pay a monthly electric bill, pay insurance, provide free food or snacks to customers, and cover a long list of additional expenses. Ongoing “upkeep” costs in a sweepstakes parlor range from $5,000 / month to as much as $50,000. You need to bring in a LOT of revenue to cover that cost!

Let’s compare this with the Sweepstakes Totem distribution model. When you place a Totem in your business (bar, convenience store, etc.), you don’t have to sign a lease or pay extra rent. You don’t have to hire extra employees. You don’t have to give customers free food when they come in to play. As you can see–your expenses are negligible. If you are placing a Totem in a pre-existing business, the incremental operating cost is almost zero!

Now here’s the best part–on the average Sweepstakes Totems generate at least FOUR TIMES as much money as a standard sweepstakes terminal in a sweepstakes parlor (with many terminals). This significant difference in revenue is the result of two factors. 1) Different customers play at a Totem unit than play in a sweepstakes parlor. Parlor customers come in with $10 or $20 and want to be entertained for several hours. Their bets are small as they try to maximize their playing time. On the other hand, the average Totem customer wants to spend 5-10 minutes while walking out of a bar. This customer burns through $10 or $20 in minutes instead of hours. 2) The Totem unit has a built-in bill acceptor. Instead of walking to the cashier to buy more Internet time and get more sweepstakes entries, the customer simply inserts the money directly into the Totem unit.

Totems bring in four times as much money–without the operating costs!

Have we mentioned the fact that you don’t need an expensive onsite technician to install the Sweepstakes Totem units? Since there are no complex, highly technical servers onsite (because it is web-based), you can simply place the unit into your business, turn it on, and immediately start making money. This is unmatched in the industry. When a new game is released, since the platform is web-based, it is automatically and instantly deployed to every single location (like “updating a website”). No other sweepstakes platform in the United States offers this. Thus, with any other sweepstakes system a technician must frequently come to your store to update your computers. Best-case scenario, they may be able to remotely update your systems. But this is extremely time consuming and EXPENSIVE. The web-based technology SAVES YOU MONEY!

The PromoTek Totem uses a unique credit-based accounting system, which means that as a distributor or Totem owner, you don’t have to invoice your customers (business owners) and collect payments. If they don’t make payments to you, their system automatically stops working! Now instead of YOU chasing THEM… they call you. The system also offers the convenience of simple web-based reporting tools. You can check minute-by-minute performance of all your Totems from any web browser (including your iPhone or mobile device). It’s fantastic!

What other hidden benefits are there with the Sweepstakes Totem model? Totems help avoid LEGAL challenges. When the local sheriff has problems with a sweepstakes parlor, what options do the business owners have? The owner has invested a significant amount of money to sign a multi-year lease and has purchased 30+ sweepstakes terminals in the business. When local authorities walk into the business they often think they are looking at a mini casino! If the sheriff has a problem with this, the business owner has two choices; FIGHT it, or go out of business. Both options are extremely expensive.

However, with one or two Totems in an otherwise unrelated business (bar, burger joint, convenience store, laundromat), the sweepstakes terminals often fly “under the radar”. The sheriff is so busy chasing the guys with 30+ computers that he often doesn’t even notice the Totem units. But what if he does notice and has a problem with it? Simple… MOVE it! Rather than fighting the law, skipping out on a lease, or going out of business, you can simply MOVE the totem to the next city, county, or even state if necessary. Because of the web-based technology, your customers also have the option of playing the sweepstakes at home.

I’m sure you have heard that when it comes to starting a successful business of any kind, the top three things to consider are LOCATION, LOCATION, and LOCATION! I could certainly argue that a number of other factors contribute to your success, but it is clear that selecting a great location for your business is critical. What happens when you launch your sweepstakes parlor (30+ terminals) and then realize you aren’t in a great location? Sadly, you’re stuck! What happens if you place a Totem in a location that isn’t making much money? MOVE THE TOTEM!

The fact that the Totem units are MOBILE and can “fly under the radar” allows you to avoid trouble and to maximize profit.

Why is PromoTek the only sweepstakes platform that has developed a Totem unit? Because the others CAN’T DO IT YET! Since no other sweepstakes platform in the industry is web-based and uses the credit-based system they simply cannot create a standalone unit like the PromoTek Totem.

So let’s summarize… The Totem’s “plug and play” ability means installation is quick and inexpensive. Updates are simple, instantaneous, and free. They fly under the radar, avoiding legal issues. They offer flexibility because you can pick them up and move them to a different location immediately. Using a unique “credit-based” accounting system, you never have to chase payments. Operating costs are negligible, yet Totems earn 4x more than similar systems in sweepstakes parlors.

Entrepreneurs, business owners, and distributors are discovering the one-of-a-kind Sweepstakes Totem model and generating amazing incomes! Call now to find out how to get started.

Product Licensing

Friday, August 27th, 2010

Every sweepstakes software company expects compensation when a business owner uses their sweepstakes promotional platform. Also, every sweepstakes software company charges an ongoing licensing cost. This payment will be a percentage of the revenue you, the business owner, make after paying out customer winnings. Sometimes this number (Gross Revenue minus Customer Winnings Payout) is called the Net Win. Thus the Net Win is the amount you have left after all “payouts” to customers. The companies that make Sweepstakes Products want a piece of the Net Win. Even though all sweepstakes companies charge a different percentage, those that are more reputable are usually in the mid 20 to high 30 percent range.

We have had some of people ask “Can’t I just buy the sweepstakes software outright and avoid any ongoing payment?” Unfortunately, the answer in all cases is “no”. Sweepstakes software companies don’t allow this. Although this rubbed us the wrong way as we were learning about the industry, we eventually learned to deal with it as we realized how much money our clients, distributors and business owners, were making in spite of licensing fees. Sweepstakes promotions can be an extremely profitable for nearly any business.

Furthermore, in time it became apparent that these sweepstakes software providers made money when the businesses that they supply made money. One would think that this would naturally result in all sweepstakes platform providers being exceptionally good at supporting their products. Although this is surprisingly not always the case, at least the smart companies provide good ongoing support.

Sweepstakes Companies use three different systems to collect. By far the most common is a billing system (or invoicing system), which works like this.

I’m the customer and you’re the business owner. I give you $20 to buy a product (usually Internet access time) and you give me the product and free sweepstakes entries to play the sweepstakes games. These entries are usually called sweepstakes credits, entries, or points. I then walk over to a sweepstakes terminal and play games (reveal my entries) using the credits. After a while I’ll decide I’m done playing and I want to “redeem” whatever I have won. This is sometimes called cashing out, but technically cashing out is a casino or gambling term so it’s not accurate. At this point I, the customer, still have all of the Internet access (time) that I have purchased. I can browse the Internet using that time if I want. Finally when I’m done I walk back up to you, the business owner, and tell you I’m done. You look at my account and realize that I have won $10, so you give me the cash and I walk out happy. In this scenario I, the customer, walked in, gave you $20, played games for a while, won $10 back, surfed the web for a while, and then left. You, the business owner, made $10.

Next week you, the business owner, will get a bill from the software company that says “You owe us $3 because we know you made $10 from the customer and you have to pay us 30% of your net win”.

A second way to handle billing is a Credit-based Accounting System, which works like this.

I’m the customer and you’re the business owner. I give you $20 to buy the product and you give it to me with 20 free sweepstakes credits to reveal by using the sweepstakes games. I then walk over to a sweepstakes terminal to reveal entries by “playing games”. Again, at any point I may decide I want to surf the Internet. After all, this is what I purchased, right? Eventually I may decide that I’m done and will want to “redeem” whatever I have won. I return to you, the business owner. You look at my account and realize that I have won 10 “prize credits”. You take my 10 credits and give me $10. In this scenario I, the customer, walked in, gave you $20, played games for a while, won $10 back, and then left. You, the business owner, made $10 and lost 10 sweepstakes credits.

To the customer this feels exactly the same as the invoicing model. To the business owner it is also very similar. However, this entire system is based on credits. Every time a dollar worth of product is sold (one dollar into your cash register), a free credit is given out. And if a customer redeems prize credits to get cash, credits are coming back in on 1 for 1 basis; 1 credit for 1 dollar. This relationship between dollars and credits makes this system very simple.

Customers will continue coming to your store purchase products and you will keep giving them free sweepstakes credits when they purchase a product (usually Internet time). As customers use sweepstakes credits to reveal entries, they will consume (lose) those credits or entries. As this keeps happening, your pool of credits will diminish and your cash register will fill up. Eventually you will need more credits so that you have credits to give your customers. At this point you will call us to buy more credits. You might call next week, or you might call in a month, or it might be tomorrow–but sooner or later you’ll need to purchase more credits to continue running your sweepstakes promotion. You, the business owner, decide when to buy credits and how many you want to purchase. While using a credit-based system you will never receive an invoice or a bill.

The credit system, explained in more detail in this article: www.sweepstakesmachines.com/sweeptalk/credit-based-accounting/ , is completely automated in our Internet Kiosk system. This means that while using an Internet Kiosk (sweepstakes Totem), you don’t even need a point-of-sale computer or a sweepstakes game server!

The credit system simplifies the accounting process because there can never be any confusion about how much you owe or when to pay. As a business owner you buy as many credits as you want whenever you want and you know that every time a dollar shows up in your cash register, one credit will be consumed by your customers from your available pool of credits.

Another big advantage of the credit system is the way that it compensates for the rare, but occasional loss day. As new businesses are starting out with any sweepstakes solution, it is not uncommon to experience a day when the combination of a low volume of customers (because the store is new) and a few big winners (which is normal in any sweepstakes) results in a day with an overall LOSS–when you pay out more in winnings than you make. In a billing/invoicing system this is considered a wash. Unfortunately, the sweepstakes company is not going to send you a check for 25% of your loss. You just lose it.

However, with a credit-based system you actually EARN credits if you have a loss day. If you LOSE $500 on a “big payout” day with a billing/invoicing system all you have to show for it is an empty cash drawer. With a credit-based system you would have 500 extra credits that you did not have before the day started. These will be given out as dollars come in, and the net result will ultimately be $500 back in your cash drawer. Although this concept may be a little tricky to get your head around, it is a significant advantage of a credit-based system (especially as your new business is getting off the ground).

For distributors the credit system is a godsend. Instead of billing, invoicing, and chasing store owners to pay their bills, the store owners will call you when they need more credits. Instead of being a bill collector, you’re an order taker.

A third and final way to bill customers is a Flat, Monthly Rate. This system has recently been introduced to the market and is very simple.

The software company bills you, the customer, based on the number of terminals you have rather than volume or the amount of money you make. At first pass this sounds like a fantastic plan. As a matter of fact, if you could get this deal from any significant sweepstakes solution you would truly be getting a bargain. Unfortunately, there is always free cheese in a mousetrap!

We have only seen this billing method implemented by one or two very new companies with sweepstakes platforms that have not been able to compete with any of the legitimate sweepstakes games. Since their product is not in high demand, the sweepstakes companies have attempted to lure novice investors into selecting their seemingly low-priced software. Of course, VALUE is more important than PRICE. Is it a good deal to buy a CAR for $1,000? Sure it is; especially if that car is a Ferrari! Unfortunately, companies that offer this pricing scheme are selling broken down Pintos.

More than one rookie who aspires to build a successful business with sweepstakes promotions has fallen prey to this “easy money” mirage. Ultimately what happens is the seemingly clever plan backfires utterly. This software is usually so bad that the business owners make extremely little money from customers. Thus the “low, flat fee” becomes a millstone around their necks when the total income generated is miniscule.

NOTE/UPDATE: This update was added years after the original article was written. To this day we have seen a total of FOUR sweepstakes software companies try this method–usually as a “last ditch effort” to compete with more successful sweepstakes companies by undercutting price. We have never–not once–seen an Internet cafe using software with a “flat fee” payment program succeed. Never, ever. Hence a “flat fee” is certainly a warning sign of a sweepstakes platform that simply does not work.

All three systems work perfectly well and all accomplish the same thing–paying the software company to use their sweepstakes platform. If the “flat rate” plan were ever offered by a decent software provider this would be our preferred choice. But since this is not the case, we are only left with the billing/invoicing model and the credit-based system. In our professional opinion the credit-based system emerges as the intelligent solution. It enables simple reconciliation and accounting and offers the most benefits for business owners.

Swipe Cards & Logins

Tuesday, August 24th, 2010

Tracking Customer Accounts–Swipe Cards and Logins

Every promotional sweepstakes product requires that all customers have unique accounts. When sweepstakes entries (points or credits) are added to a customer’s account, the server records it. When a customer accesses his account to participate in the promotional sweepstakes, the entries are reduced as he “reveals” whether or not he has won–which uses credits. The account continues to track how many credits he has. If the customer exits the business leaving credits on his account and returns later, the server will keep track of important information, including how many credits are left on his account.

Two prevailing systems exist for identifying Sweepstakes Internet Cafe customer accounts. The older system tracks customers by using a Swipe Card. A common misconception is that this card actually has “money” or “credits” on it. The truth is that the card is merely an identification card. When the customer swipes the card, the computer associates the card with the appropriate account. If the account has a balance of credits left on it, those will stay in the account until the customer removes them.

A few disadvantages of this older system are:

1) Swipe Cards are expensive. Business owners are frequently charged as much as $1.00 per card to purchase the cards for their customers.
2) Card readers are expensive. If you decide to use a sweepstakes promotional system that requires card readers, you’ll pay about $50 more per station–which is how much the card readers cost.
3) Customers lose cards. Most sweepstakes businesses simply say “if you lose it, it’s gone.” Of course, this is never a fun thing to tell a customer. On the other hand, a customer will never lose his name, which is frequently used for a login system.

The more modern approach for identifying Sweepstakes Internet Cafe customer accounts is to use a Login System. The login system is simply an easier way to identify the customer instead of using a swipe card. When the customer enters the store for the first time, the employee creates the customer account by using some sort of a unique identifier. Anything can be used as an account name, but most businesses use a driver’s license number or the customer’s name. The customer is then asked to select a password that he can remember. Once this has been done the employee adds the appropriate amount of credits to the account, just like with a card-based system. Now instead of swiping a card, the customer merely types in his user name and password. Again, just like the swipe card system, if the account has a balance of credits on it when the customer leaves, the credits stay on the account until the customer removes them.

Most pundits agree that the login system is more efficient, and is obviously less expensive, than the swipe card system. However, in the end both accomplish exactly the same thing–allowing the system to match a customer with his sweepstakes account.

Prize Percentage, Hold, and Volume: Explained

Thursday, August 19th, 2010

Three key factors can be used to determine the health of a sweepstakes Internet cafe business: Prize Percentage, Hold, and Volume.

A good sweepstakes product will have an appropriate Prize Percentage. This is a fixed, finite, or predetermined ratio that has been programmed in advance by the sweepstakes software company. It is not determined randomly each time the player plays a game. Sometimes this is called payout or payout rate, and it can be defined as follows. Each unique “turn” or “spin” will “win” or return a certain amount. That amount is the prize percentage. Thus, if the AVERAGE return for EACH play over time is 90%, the prize percentage, or payout rate, is 90%.

EXAMPLE: If you made 1,000 plays (or spins) each with a $1 value, and then averaged the win amount for each one, and the average return was 90 cents, then the prize percentage is 90%.

Note: In the example above many spins that pay out higher than 90 cents. But for each payout that is higher than 90 cents you will have an equal number of payouts that are lower than 90 cents. Thus the average payout is 90 cents on the dollar, or 90%.

Note: The prize percentage can be too high–which means that the customers win back almost 100% (or sometimes even more than 100%). In this scenario the customers are very happy with the games because they win a lot, but the business owner doesn’t make much money (or sometimes even loses money). Prize percentages can also be too low–which means that the customers don’t win back enough to continue enjoying themselves.

Another key indicator of a healthy sweepstakes Internet cafe business is the Hold. The overall percentage of the customers’ money that the business owner keeps is called the HOLD. If the average customer walks in with $10 and walks out with $7, the business owner keeps the $3, which is 30% of $10. In this case the hold is 30%. Even though most sweepstakes games have a prize percentage of around 90%, the customers usually end up keeping a lot less than 90%. This is because when a customer has won back 90% he will usually keep playing games.

So, if the customer brings in $10 and plays one time through (ie. ten $1 bets), he will have about $9 left. Then he’ll play again and keep 90% of $9, or $8.10. If he plays again and keep 90% of $8.10, or $7.29. One more round will put him at 90% of $7.29, which is $6.56. As you can see, the longer the customer continues to play, the greater the HOLD is.

Good games with a good prize percentage encourage customers to play more, thus increasing the hold.

Note: Although you can have a prize percentage that is too high or too low, you always want the hold to be high. If every customer that enters your store always plays until all his money is gone, you will have a 100% hold. Good games usually have a hold that is between 30-50%.

The final indicator of a healthy sweepstakes Internet cafe is the Volume. Simply put, the volume is how many dollars are being played. If one customer comes into the store in a day and plays $1, you could have a great prize percentage (around 90%) and a great hold (100%) and still only make a dollar. Good games with a good payout ratio help increase the volume.

When evaluating any sweepstakes product, always consider the Prize Percentage, the Hold, and the Volume. A healthy, profitable business has a prize percentage around 90%, a hold in the 30% – 50% range, and a very high volume.